swot analysis of the detergent powder surf excel group

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Analysis Of Surf Excel - 3601 Words | 123 Help Me- swot analysis of the detergent powder surf excel group ,Surf Excel is a product of Unilever’s Ltd and also one of the key player with approx. 38% share in the market. 2. Brite was launched in 1980 by Colgate Palmolive. At that time Brite was considered to be the direct competitor of Surf Excel, as there were no other players in ‘powder detergent’ market but it was unable to capture the strong ...Marketing Management - Washing PowderDec 13, 2019·Surf Excel is a Unilever brand marketed as the counterpart brand of OMO detergent in India, Pakistan, Bangladesh, and Sri Lanka markets. The Surf brand was the first detergent powder introduced in Pakistan (1948) and India (1959). Initially, Surf was positioned on the clean proposition of “Washes Whitest”.



Brand Equity of Surf Excel | Marketing Mixx

Surf Excel is a laundry detergent launched in 1948 as ‘Surf’ in Pakistan and later in India. It is a brand of Unilever group and is available under various names. Surf Excel products are available in Pakistan, Sri Lanka, Bangladesh, and India. It is one of the oldest detergents and has touched the sales of Rs.3000 Crores in a year.

FABRICARE - laundrys.blogspot

SWOT Analysis of the Detergent Powder Surf Excel. Posted by La Venkat at 11:36 AM. No comments: Post a Comment. Newer Post Older Post Home. Subscribe to: Post Comments (Atom) Total Pageviews. My Blog List.

63785805-Surf-Excel.docx - [TYPE THE COMPANY NAME Report ...

History Hindustan Unilever introduced surf in 1959, introducing the first detergent powder into the country. At that time,housewives used laundry soap bars to wash clothes. surf offered them a significantly better clean,with much less effort. the promise of "superlative whitness"-the articulation of a great clean at the time, connected with consumers and helped to establish the brand.

(PDF) MARKETING STRATEGY | Prime Research ... - …

The comparison of Surf’s sales trend in 2013 can be understood by the following chart:- Brand Name of Detergents Market Share Surf 32% PRIME RESEARCH & CONSULTANCY CONTACT: 0088-01734449991 10 | P a g e Ariel 24% Tide 16% Persil 20% (www.surfo.uk) Profitability: Surf is one of the most profitable brands not only in UK but also in other ...

marketing segmantation of washing powder company

Apr 20, 2020·SWOT analysis of Nirma Washing Powder analyses the brand/company with its strengths, weaknesses, opportunities & threats. The article also covers top Nirma Washing Powder competitors and includes Nirma Washing Powder target market, segmentation, positioning & …

Marketing mix of Ariel - Ariel Marketing mix explain

Surf Excel. Henkel. Product in the Marketing mix of Ariel. Ariel is a high quality product popularized as a detergent that has enzymes for the removal of stain without hampering the clothes. As the use and popularity of washing machines has grown largely, detergents were required to clean the clothes and for keeping them fresh.

SWOT Analysis of Ariel - Ariel SWOT analysis & internal ...

Mar 15, 2019·Penetrative variants: Without hampering its brand value if Ariel can come up with low-cost detergents for the rural households with the same kind of cleaning process then it can capture great market share. Threats in the SWOT analysis of Ariel : Counterfeit: There is a problem of counterfeit products in rural markets. This decreases the prospective sales of the detergent and thereby …

63785805-Surf-Excel.docx - [TYPE THE COMPANY NAME Report ...

History Hindustan Unilever introduced surf in 1959, introducing the first detergent powder into the country. At that time,housewives used laundry soap bars to wash clothes. surf offered them a significantly better clean,with much less effort. the promise of "superlative whitness"-the articulation of a great clean at the time, connected with consumers and helped to establish the brand.

PRODUCT LIFE CYCLE OF SURF EXCEL AND NIRMA

Surf Excel. Surf is the name of the brand of laundry detergent made by the HUL. It was introduced in the year 1959 as “SURF” One of the oldest detergents in India. Surf excel underwent various changes in its Brand communication.

Swot Analysis Of HUL - 1948 Words | Bartleby

Swot Analysis Of HUL. 1948 Words8 Pages. 1. Soaps and Detergents This segment main driving factor for the revenues of HUL as it contributes approximately 49 percent of the total revenues. HUL‘s brands like Lifebuoy, Lux, Liril, Rexona, Wheel, Surf Excel, Surf, Vim etc. in soaps and detergent have helped the company to dominate the market and ...

9823405 SWOT Analysis of the Detergent Powder Surf …

Mar 19, 2015·9823405 SWOT Analysis of the Detergent Powder Surf Excel. Hindustan Unilever Limited.) Surf Excel, launched in 1954, is one of the oldest detergent powders in India. Initially, the brand was positioned on the clean proposition of “washes whitest”. However, with the emergence of numerous local detergent manufacturers and the entry of other ...

Consumer Behavior Towards Ariel and Surf Excel - Term Paper

70 % of the Surf Excel respondents said that they would use the liquid detergent if the company will introduce it.And the remaining 30% said that they will not appreciate co this idea Advertisement recall of Surf Excel is also very high 70 % of the people who use Surf Excel clearly recalled thedifferent ads.Ariel 30% said that they preferably ...

Project Report - Profile on washing powder and washing ...

Detailed Project Report (DPR) on washing powder and washing soap Present Market Position and Expected Future Demand, Technology, Manufacturing Process, Investment Opportunity, Plant Economics and Project Financials. comprehensive analysis from industry covering detailed reporting and evaluates the position of the industry by providing insights to the SWOT analysis of the industry.

Brand Equity of Surf Excel | Marketing Mixx

Surf Excel is a laundry detergent launched in 1948 as ‘Surf’ in Pakistan and later in India. It is a brand of Unilever group and is available under various names. Surf Excel products are available in Pakistan, Sri Lanka, Bangladesh, and India. It is one of the oldest detergents and has touched the sales of Rs.3000 Crores in a year.

Nirma的SWOT分析- Nirma的SWOT分析说明 - beplayer体育官网

This is the SWOT analysis of Nirma. Nirma Detergent is a successful brand of washing powder that is hugely popular in India. The brand which was introduced in the year 1969 in India redefined the meaning of washing powder in the Indian market. ... Surf Excel的SWOT分析 ...

Final Report On Surf Excel | Pricing | Brand

EXECUTIVE SUMMARY: Surf excel has been following the unilever’s message i.e. add and vitality to life similar with surf excel. In the beginning surf excel was facing competition from Ariel the product of P&G but very soon with the tag line DIRT IS GOOD surf excel was successful in regaining it’s market leadership. It soon emerged as the dominant detergent of the country.

Swot Analysis Of Surf Excel - 3121 Words | Internet Public ...

Headquartered in Mumbai, it has 35 brands covering 20 different categories in market. HUL launched Surf Excel in 1959 as India’s first detergent powder positioned on the clean proposition of “washes whitest”. With time and change in the life style of people, Surf Excel changed its positioning strategies accordingly. …show more content…

Final Report On Surf Excel | Pricing | Brand

EXECUTIVE SUMMARY: Surf excel has been following the unilever’s message i.e. add and vitality to life similar with surf excel. In the beginning surf excel was facing competition from Ariel the product of P&G but very soon with the tag line DIRT IS GOOD surf excel was successful in regaining it’s market leadership. It soon emerged as the dominant detergent of the country.

A Study on Market Share of Indian Detergent giant Surf ...

Jun 16, 2013·Surf Excel has been the leading detergent brand for HUL since 1959 and the first FMCG detergent. Currently there are 6 variants of this product namely (i) Quick Wash Detergent Powder, (ii) Blue detergent powder, (iii) Detergent Bar, (iv) Gentle wash, (v) Matic Top Load and (vi) Quick Wash Detergent Powder.

Yazal & Rehan: Laundry Industry Analysis

Jul 18, 2010·1kg Rs 175. 500gms Rs 89. Those SKU (s) allow Surf Excel to deeply penetrate in the market by covering all possible washing powder consumers, based on income group. It also enjoys the market share of around 38% among the total branded laundry detergents in Pakistan.

PRODUCT LIFE CYCLE OF SURF EXCEL AND NIRMA

Surf Excel. Surf is the name of the brand of laundry detergent made by the HUL. It was introduced in the year 1959 as “SURF” One of the oldest detergents in India. Surf excel underwent various changes in its Brand communication.

Project Report on DETERGENT POWDER & CAKE MANUFACTURING ...

manufacture of detergent powder process – i process – 2 1. formulation : for 500 kg batch. 2. formula : for 100 kg. batch. the formulation used for manufacturing the detergent powder is given below: process of manufacture of washing detergent powder surf excel type detergent powder formulation – 1 higher grade/quality ariel type detergent ...

STP Analysis (Segmentation, Targeting, Positioning)

May 07, 2018·Marketers need to cater to each group differently. We can take some examples, like, Thums up which targets adventurous people, Apple which targets rich customers and Royal Enfield which targets macho personalities. Also, Wheel, Rin and Surf-Excel: all …

Surf Excel Marketing Report | Brand | Advertising

Surf Excel Marketing Report - Copy - Copy - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. group memebers: rabia, anum, andila

Consumer Behavior Towards Ariel and Surf Excel - Term Paper

70 % of the Surf Excel respondents said that they would use the liquid detergent if the company will introduce it.And the remaining 30% said that they will not appreciate co this idea Advertisement recall of Surf Excel is also very high 70 % of the people who use Surf Excel clearly recalled thedifferent ads.Ariel 30% said that they preferably ...

Surf Excel | Soap | Marketing

Surf Excel - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or read online for free.

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